Domino's CEO First To Go Undercover Tonight

The story is about the CEO of Domino’s Pizza, Don Meij’s appearance on the premiere episode of Channel Ten’s Undercover Boss Australia. It is contributed by the ‘Voxy News Engine’, appearing on Voxy.co.nz. The New Zealand-based news aggregator site culls its stories from “its community of bloggers”, “the New Zealand Press Association (NZPA)” and voluntary contributors.

The story begins with a background history of Meij, with a soundbite about what inspired him to start the business. It then goes into his reasons for taking part in the show, as well as his experiences going undercover among his frontline workers. He also shares that the hardest part of the whole experience was keeping his real identity a secret, and the lengths that he had to go to conceal that. The story then ends with a ‘plug-line’ for the launch episode tonight.

The story was serviceable, though it would’ve been more well-rounded if they had interviewed the TV show producer and one of the workers who interacted with Meij while he was undercover.

The main story is neatly isolated in a box with only the relevant text and images. Advertisement, ‘other news’, social networking links, and the comments are all compartmentalized in separate boxes, giving the site the most clean and tidy design aesthetic I’ve seen so far. The colour scheme of grey and a sickly-looking green don’t really appeal to me, but that’s just my personal opinion.

The main image is a simple logo of the company. It could be improved by including a portrait of Meij, or a screenshot from the show. A link to the official site could also possibly be included, though it is not necessary as that would be doing the network a favour beyond usual reporting. On the right sidebar, there is a Facebook group to ‘Like’ Voxy.co.nz. There is also a comment box near the bottom with unrestricted access to post your own opinions.

The feature I really like about this site is the social networking bookmark bar beneath the main story. The amount of compatible sites beyond the usual ‘Facebook’/’Twitter’ combo is impressive; ‘Delicious’ and ‘Digg’ are two great ‘bookmark/story-sharing’ sites that few websites take advantage of. This shows the versatility and knowledge of the site coders/creators to harness the story-promotion capabilities of the Internet.


http://www.voxy.co.nz/national/domino039s-ceo-first-go-undercover-tonight/5/67875